![]() While a few jackets and sweatshirts from the 18-piece collection are still available on the H&M website, fans will soon have to go elsewhere for The Weeknd X H&M’s signature “clean combo of menswear and sportswear. He launched his second collaboration for the retailer, “The Weeknd Collection,” in September. The wording alone isn’t the most appropriate for this day and age, coming across as tone-deaf. The image in question shows a child wearing a green hoody with the words, Coolest Monkey In The Jungle on the front. This time it’s over a racist H&M hoodie ad. ![]() ![]() Last February, he contributed as a “guest stylist” for H&M’s Spring Icons campaign before performing at the H&M Studio show in March. Back in 2018, H&M released an image on its website which caused a backlash. It may be a new year, but we’re still dealing with the same type of controversies as 2017. ![]() i’m deeply offended and will not be working anymore…” The “Starboy” singer has collaborated with H&M on two previous occasions. On Monday, The Weeknd AKA Abel Tesfaye tweeted a screenshot of the offensive image, writing, “Woke up this morning shocked and embarrassed by this photo. Instead of waiting to see if H&M will one day screen its products and styling for racial slurs, the Canadian singer is cutting all ties with his previous collaborator. Unfortunately for H&M, R&B star The Weeknd isn’t too optimistic about the company’s future racial sensitivity. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.” The image has been removed from all online channels and the product will not be for sale in the United States. H&M ultimately scrubbed the image from its website and issued the following statement: “We sincerely apologize for offending people with this image of a printed hooded top. Of course, whether deliberate or not, the fact that an objectively offensive image didn’t raise any red flags is cause for concern-and a clear sign that the Swedish retailer could use an injection of awareness (not to mention diversity). They seriously probably think this is cute.” Others hypothesized that the decision to put the black child model in this particular outfit was deliberate, and noted that white child models were used to model the other sweatshirt designs. The head office in Sweden is very disconnected to issues of racism, cultural & social challenges. One Twitter user wrote, “I worked for them for years and they’re clueless sometimes. ![]()
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